“We want every country in the world to have a thriving, active music export initiative,” reads a statement from Sound Diplomacy, which describes itself as the “leading global advisor in increasing the value of music and night culture in cities, places and developments” and whose clients include export initiatives in Europe, the Americas, Australasia and Africa.
“It doesn’t matter how it is set up. It matters how its functions impact the artists it serves. Talent is everywhere, and great talent deserves the best support. Only some countries and regions have music export initiatives; those that do are very lucky, because the business leaders running them are providing opportunities for artists across the sector every day.